Blog

<p>Organizing an event can be a daunting task, but with the right strategies, it can become a seamless and enjoyable experience. At 23Five Events, we specialize in crafting memorable events with minimal stress. Here are our expert tips to help you coordinate your next event like a pro.</p>

<h2>Define Your Event Goals</h2>
<p>Before diving into the logistics, it's crucial to clearly define the goals of your event. Ask yourself what you want to achieve and who your target audience is. By setting clear objectives, you can create a focused plan that aligns with your vision.</p>

<figure id="figure-ktz7v0x97mmkor2m03"><img id="ktz7v0x97mmkor2m03" src="https://media.gettyimages.com/id/2206986645/photo/businesswoman-delivering-presentation-to-group-in-modern-professional-setting.jpg?b=1&s=2048x2048&w=0&k=20&c=htwKUVMMwKiffa8ysEXvVsH8dihTWY-joRR8p8BxTYM=" alt="event planning" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>Establish a Realistic Budget</h3>
<p>Creating a budget is essential for keeping your event on track. Consider all potential expenses, including venue, catering, entertainment, and marketing. Be sure to allocate a portion of your budget for unexpected costs to avoid last-minute stress.</p>

<p>Using budget management tools can help you track expenses and ensure you stay within your financial limits. These tools can provide a clear overview of your spending, making adjustments easier if needed.</p>

<h2>Choose the Right Venue</h2>
<p>Selecting the perfect venue sets the tone for your event. Consider the capacity, location, and amenities when making your choice. It's important to visit potential venues to get a feel for the space and ensure it meets your needs.</p>

<figure id="figure-bj6k9feflcmkor2m03"><img id="bj6k9feflcmkor2m03" src="https://media.gettyimages.com/id/79342823/photo/portrait-of-a-sports-team.jpg?b=1&s=2048x2048&w=0&k=20&c=EBH23sTs1C6WtumzXKB3s_6GIwJw2ATadeBAys6eNLg=" alt="venue selection" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>Assemble a Strong Team</h3>
<p>Having a reliable team in place is key to a successful event. Assign specific roles to team members based on their strengths and expertise. Regular communication and collaboration will ensure everyone is on the same page and working towards the same goals.</p>

<p>Consider hiring professionals for specific tasks, such as catering or entertainment, to elevate the quality of your event. Their experience can provide valuable insights and relieve some of the pressure from your shoulders.</p>

<h2>Plan the Event Timeline</h2>
<p>Creating a detailed timeline helps ensure that everything runs smoothly on the day of the event. Start by listing all necessary tasks and deadlines, then organize them chronologically. This will serve as a roadmap, guiding you through each stage of the planning process.</p>

<figure id="figure-3tvxrgvvhmmkor2m03"><img id="3tvxrgvvhmmkor2m03" src="https://media.gettyimages.com/id/1409304190/photo/embroidered-red-pins-on-a-calendar-event-planner-calendar-clock-to-set-timetable-organize.jpg?b=1&s=2048x2048&w=0&k=20&c=Pgs4R_u6JW4kqpvcAeZ2RsRoYRXYAn2FYWWUrRGJj3o=" alt="event schedule" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>Promote Your Event Effectively</h3>
<p>Marketing is a crucial aspect of event planning. Utilize social media, email campaigns, and other channels to reach your target audience. Engaging content and eye-catching visuals can significantly boost your event's visibility.</p>

<p>Consider partnering with influencers or industry leaders to broaden your reach. Their endorsement can enhance your event's credibility and attract a larger audience.</p>

<h2>Prepare for the Unexpected</h2>
<p>Despite meticulous planning, unexpected challenges can arise. Having contingency plans in place can help mitigate these issues. Stay flexible and open to adjustments, and remember that adaptability is a valuable skill in event coordination.</p>

<p>By implementing these expert tips from 23Five Events, you can reduce stress and ensure your event is a resounding success. Remember, the key is in the details, so plan carefully and enjoy the process!</p>

How to Coordinate a Stress-Free Event: Expert Tips from 23Five Events

<h2>Introduction</h2>
<p>Corporate retreats have evolved from simple gatherings to opportunities for building stronger teams and enhancing company culture. This case study explores how a leading company transformed its annual retreat into a memorable and impactful experience.</p>

<h2>Understanding the Objectives</h2>
<p>The primary objective of the retreat was to foster team collaboration while providing a relaxing break from the usual work environment. The company wanted to focus on activities that would encourage creativity and strengthen interpersonal relationships among team members.</p>

<figure id="figure-4v4ua31e5mkkgqzsg"><img id="4v4ua31e5mkkgqzsg" src="https://media.gettyimages.com/id/2192946148/photo/corporate-team-celebrating-success-with-high-fives-during-a-team-building-event-in-a-modern.jpg?b=1&s=2048x2048&w=0&k=20&c=RPNz4YHMFKtmIRP-mjTUgF7kerelVqm-vDp9kUQm6N4=" alt="team building" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>Choosing the Right Location</h3>
<p>Selecting the right venue was crucial. The company chose a serene location that offered both indoor and outdoor spaces. This setting allowed for a mix of structured activities and free time, enabling employees to unwind and connect in a natural environment.</p>

<h2>Designing Engaging Activities</h2>
<p>To ensure the retreat was engaging, the company incorporated a variety of activities, including:</p>
<ul>
  <li><strong>Workshops:</strong> These were designed to enhance skills and foster innovation.</li>
  <li><strong>Team-building exercises:</strong> Activities like obstacle courses and problem-solving games encouraged collaboration.</li>
  <li><strong>Recreational activities:</strong> Options like hiking and yoga provided relaxation and rejuvenation.</li>
</ul>

<figure id="figure-nf3mgn8nljmkkgqzsg"><img id="nf3mgn8nljmkkgqzsg" src="https://media.gettyimages.com/id/80993314/photo/girl-on-a-beach.jpg?b=1&s=2048x2048&w=0&k=20&c=LIRK_9raY8goCZz20kKYbOXSX0H5djJkhmlK996kUt4=" alt="outdoor retreat" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>Incorporating Technology</h3>
<p>The integration of technology played a significant role in enhancing the retreat experience. Interactive apps were used for scheduling and updates, ensuring everyone was informed and engaged throughout the event.</p>

<h2>Feedback and Reflection</h2>
<p>Post-retreat feedback was overwhelmingly positive. Employees reported feeling more connected and motivated. The retreat successfully achieved its goals, with participants expressing appreciation for the thoughtful planning and execution.</p>

<figure id="figure-t7jqkc1939mkkgqzsg"><img id="t7jqkc1939mkkgqzsg" src="https://media.gettyimages.com/id/2165850641/photo/diverse-team-collaborates-in-modern-office-during-strategic-planning-session.jpg?b=1&s=2048x2048&w=0&k=20&c=rqcJzSdmEBWd-FACw0RWck0B-FN2Za1gxN013URxW74=" alt="feedback session" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>Lessons Learned</h3>
<p>The success of this retreat highlighted several key lessons for future events:</p>
<ol>
  <li>Understanding employee needs and preferences is essential for planning.</li>
  <li>A balanced mix of work and leisure activities enhances engagement.</li>
  <li>Continuous feedback and adaptability ensure ongoing improvement.</li>
</ol>

<h2>Conclusion</h2>
<p>This case study demonstrates how transforming a corporate retreat into a memorable experience can lead to increased employee satisfaction and stronger team dynamics. By focusing on thoughtful planning and innovative activities, companies can create retreats that leave a lasting impact.</p>

Case Study: Transforming Corporate Retreats into Memorable Experiences

<h2>Why Choose Eco-Friendly Venues?</h2>
<p>Planning an event involves numerous decisions, from selecting a date to choosing the perfect venue. As environmental awareness grows, many are opting for eco-friendly venues that prioritize sustainability. These venues not only reduce environmental impact but also offer unique settings that can enhance the overall experience for attendees.</p>

<p>Eco-friendly venues often incorporate sustainable practices such as energy efficiency, waste reduction, and the use of recycled materials. By choosing such a venue, you are supporting businesses that are committed to protecting the planet.</p>

<figure id="figure-djlyxb1niemkg6fwkj"><img id="djlyxb1niemkg6fwkj" src="https://media.gettyimages.com/id/1257887161/photo/business-towers-and-green-leaves.jpg?b=1&s=2048x2048&w=0&k=20&c=1JqD_fiF8faczhsHxu7LJAikhlAdxnjD7HxuRXy5jM8=" alt="sustainable venue" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Top Eco-Friendly Venues in the USA</h2>

<h3>1. The Greenhouse Loft, Chicago</h3>
<p>Located in the heart of Chicago, the Greenhouse Loft is a stunning space that boasts over 3,600 square feet of eco-friendly design. It is powered by renewable energy and features sustainable building materials. The venue also offers a beautiful outdoor garden, providing a serene atmosphere for any event.</p>

<h3>2. Brooklyn Grange Rooftop Farm, New York</h3>
<p>For a truly unique experience, consider the Brooklyn Grange Rooftop Farm. This venue is not only a working farm but also offers a breathtaking view of the New York City skyline. Their commitment to sustainable agriculture and biodiversity makes it an excellent choice for eco-conscious events.</p>

<figure id="figure-jtes61u57pmkg6fwkj"><img id="jtes61u57pmkg6fwkj" src="https://media.gettyimages.com/id/2218771600/photo/woman-reading-book-on-green-terrace.jpg?b=1&s=2048x2048&w=0&k=20&c=h6aoM7Uq4Mgn8ahLzBX-qg6tPA2Ju0udxJaK2be7yiE=" alt="rooftop garden" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>3. Cavallo Point, Sausalito</h3>
<p>Nestled at the foot of the Golden Gate Bridge, Cavallo Point blends luxury with sustainability. This historic location is LEED Gold certified and offers various indoor and outdoor spaces for events. The venue provides a perfect mix of natural beauty and modern amenities, making it ideal for weddings, conferences, and more.</p>

<h2>Key Features of Eco-Friendly Venues</h2>

<h3>Renewable Energy Sources</h3>
<p>Many eco-friendly venues utilize renewable energy sources such as solar or wind power. This not only reduces their carbon footprint but also ensures a sustainable energy supply for events.</p>

<h3>Waste Reduction Practices</h3>
<p>These venues often have comprehensive waste reduction programs in place. This can include recycling and composting, as well as using biodegradable or reusable materials wherever possible.</p>

<figure id="figure-4y2auswjexmkg6fwkj"><img id="4y2auswjexmkg6fwkj" src="https://media.gettyimages.com/id/2199136827/photo/solar-panels-installed-in-the-green-forest-clean-alternative-energy-concept-sustainable.jpg?b=1&s=2048x2048&w=0&k=20&c=qP8Z-2aSSAzrvJB-wolCRuPRdONBUwauNLdWwGqC4aM=" alt="solar panels" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Benefits of Choosing Eco-Friendly Venues</h2>
<p>Opting for an eco-friendly venue can significantly enhance your event's appeal. Attendees are increasingly conscious of environmental issues, and hosting an event at such a venue demonstrates your commitment to sustainability.</p>

<p>In addition to the environmental benefits, these venues often offer unique and beautiful settings that can make your event truly memorable. From breathtaking outdoor gardens to innovative architectural designs, they provide a backdrop that is both inspiring and sustainable.</p>

<p>By selecting an eco-friendly venue, you are taking a step towards a greener future while creating an unforgettable experience for your guests.</p>

Top Eco-Friendly Venues in the USA for Your Next Event

<h2>Introduction to 23Five Events</h2>
<p>In the world of corporate gatherings, creating memorable and impactful experiences is crucial. 23Five Events has emerged as a leader in transforming these events into unforgettable occasions. With a keen eye for detail and a commitment to excellence, they have set new standards in the industry.</p>

<figure id="figure-x4qtigltzumkbw423q"><img id="x4qtigltzumkbw423q" src="https://media.gettyimages.com/id/80617494/photo/businessmen-standing-on-a-stairway.jpg?b=1&s=2048x2048&w=0&k=20&c=9jDHqpRqjzTQW5EHjN_RmdFAnMblupBB1AIxjLoZC8Q=" alt="corporate event" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>The Approach to Curating Unique Experiences</h3>
<p>23Five Events believes that every corporate gathering should be a unique experience. They employ a client-centered approach, focusing on understanding the specific needs and goals of each organization. By doing so, they tailor events that resonate with the audience and leave a lasting impression.</p>
<p>Their process involves:</p>
<ul>
    <li>Comprehensive consultation sessions</li>
    <li>Custom theme development</li>
    <li>Meticulous planning and execution</li>
</ul>

<h3>Innovations That Set Them Apart</h3>
<p>What truly sets 23Five Events apart is their commitment to innovation. They constantly explore new trends and technologies to enhance the event experience. From virtual reality integrations to interactive workshops, they ensure that every event is both engaging and forward-thinking.</p>

<figure id="figure-l5vhhz5443mkbw423q"><img id="l5vhhz5443mkbw423q" src="https://media.gettyimages.com/id/2204964796/photo/team-collaboration-around-a-table-discussing-business-plans-in-a-modern-office.jpg?b=1&s=2048x2048&w=0&k=20&c=Dmbjk2ESHrJ2xdllKREVRs_8l-6qPngR_s7uKNXIFTM=" alt="innovative event planning" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>Case Studies: Transforming Corporate Gatherings</h3>
<p>One of the most notable success stories is their collaboration with a leading tech firm. The event was transformed into an interactive showcase of the company's latest innovations, complete with hands-on demonstrations and immersive experiences. This not only impressed attendees but also strengthened the brand's market position.</p>
<p>Another example is their work with a multinational corporation seeking to foster team spirit. By organizing a series of team-building activities that were both fun and challenging, they helped improve communication and collaboration within the company.</p>

<h3>Feedback and Recognition</h3>
<p>The impact of 23Five Events' work is evident in the feedback from their clients. Many have praised their ability to exceed expectations and deliver beyond the ordinary. Their dedication to perfection has also earned them numerous industry awards and accolades.</p>

<figure id="figure-lqgiiv8seimkbw423q"><img id="lqgiiv8seimkbw423q" src="https://media.gettyimages.com/id/530686057/photo/portrait-of-young-man-holding-trophy-standing-in-conference-room-smiling-to-applauding-audience.jpg?b=1&s=2048x2048&w=0&k=20&c=M5Wgvtuq_Aq__wROE_Xn5lW_csuWqPNL-_S7EghPHbc=" alt="business award" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>Looking Ahead: The Future of Corporate Events</h3>
<p>As the corporate event landscape continues to evolve, 23Five Events remains committed to pushing boundaries. Their focus on sustainability and inclusivity ensures that they are not just creating events for today but are also paving the way for the future.</p>
<p>They are actively exploring ways to incorporate green practices and make events accessible to a diverse audience. This forward-thinking approach ensures that they remain leaders in the industry.</p>

<h2>Conclusion</h2>
<p>23Five Events has truly transformed the way corporate gatherings are perceived and executed. Their success stories serve as a testament to their innovative spirit and dedication to excellence. For organizations looking to create meaningful and impactful events, 23Five Events is undoubtedly the partner of choice.</p>

Success Stories: How 23Five Events Transformed Corporate Gatherings

<p>Planning a corporate event can be a daunting task, and choosing the right event planning service is crucial to its success. Whether you’re organizing a small meeting or a large conference, the right partner will ensure your event runs smoothly and achieves your business goals.</p>

<figure id="figure-ini8g2vr1mmk7ls9gt"><img id="ini8g2vr1mmk7ls9gt" src="https://media.gettyimages.com/id/80617494/photo/businessmen-standing-on-a-stairway.jpg?b=1&s=2048x2048&w=0&k=20&c=9jDHqpRqjzTQW5EHjN_RmdFAnMblupBB1AIxjLoZC8Q=" alt="corporate event" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Understanding Your Needs</h2>

<p>Before selecting an event planning service, it’s essential to understand your specific needs. Consider the size of your event, the type of venue you require, and any particular services you may need, such as catering or audio-visual support. Identifying these factors will help you narrow down your options and find a service that matches your requirements.</p>

<h3>Defining Your Event's Purpose</h3>

<p>Clarifying the purpose of your event will guide your decision-making process. Are you launching a new product, hosting a team-building retreat, or holding an annual meeting? Each of these scenarios may require different expertise, so it’s vital to communicate your goals to potential event planners.</p>

<figure id="figure-0qrnpfeszmk7ls9gt"><img id="0qrnpfeszmk7ls9gt" src="https://media.gettyimages.com/id/2206986645/photo/businesswoman-delivering-presentation-to-group-in-modern-professional-setting.jpg?b=1&s=2048x2048&w=0&k=20&c=htwKUVMMwKiffa8ysEXvVsH8dihTWY-joRR8p8BxTYM=" alt="event planning" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Researching Event Planning Services</h2>

<p>Once you have a clear understanding of your needs, start researching event planning services. Look for companies with experience in your industry and check reviews or testimonials from previous clients. A reputable planner should have a proven track record of successful events and satisfied customers.</p>

<h3>Comparing Services and Prices</h3>

<p>When comparing services, consider what each company offers in terms of creativity, flexibility, and resource availability. It’s also essential to discuss pricing upfront. While it might be tempting to go with the cheapest option, remember that quality should never be compromised. Look for a service that offers the best value for your budget.</p>

<figure id="figure-82xypg88qnmk7ls9gt"><img id="82xypg88qnmk7ls9gt" src="https://media.gettyimages.com/id/2204309529/photo/meeting-documents-and-business-people-with-laugh-in-office-for-finance-investment-with.jpg?b=1&s=2048x2048&w=0&k=20&c=vpSGSHfFAV7IUkaNDCf19mFtjn21CU_wKHrLOMpET7U=" alt="business meeting" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Evaluating Experience and Expertise</h2>

<p>The experience and expertise of an event planning service can significantly impact your event's outcome. Ask potential planners about their experience with similar events and how they handle unexpected challenges. An experienced planner will have a wealth of knowledge and can provide valuable insights and suggestions.</p>

<h3>Assessing Communication and Responsiveness</h3>

<p>Effective communication is key to a successful partnership. Pay attention to how responsive and attentive the event planners are during initial consultations. A planner who listens to your needs and provides timely feedback will likely be a reliable partner throughout the event planning process.</p>

<h2>Making the Final Decision</h2>

<p>After evaluating your options, it’s time to make a decision. Trust your instincts and choose a service that aligns best with your vision and needs. A great event planning partner will not only execute your ideas but also enhance them with their expertise and creativity.</p>

<p>By carefully considering your options and conducting thorough research, you'll be well on your way to selecting the right event planning service for your corporate event. With the right partner, you can ensure a memorable and successful event that meets your business objectives.</p>

Comparing Event Planning Services: How to Select the Right Partner for Your Corporate Event

<p>Planning a seasonal event requires creativity and adaptability. Whether it's a corporate holiday party, a summer festival, or a winter gala, each occasion offers unique opportunities to engage and delight attendees. Here are some innovative ideas to make your seasonal event unforgettable.</p>

<h2>Understanding Your Audience</h2>

<p>Before diving into the planning process, it's crucial to understand your audience. Gather insights into their preferences and expectations. This information will help tailor your event to meet their needs and create a memorable experience.</p>

<p>Consider conducting surveys or focus groups to gather this valuable data. By knowing your audience, you can craft an event that resonates, ensuring higher engagement and satisfaction.</p>

<h3>Personalized Experiences</h3>

<p>Personalization is a powerful tool in event planning. Customize elements such as invitations, event activities, and even food and beverage options to reflect your attendees' preferences. Personalized touches show that you value your audience, enhancing their connection to the event.</p>

<figure id="figure-j97uzypkinmk3bgrzd"><img id="j97uzypkinmk3bgrzd" src="https://media.gettyimages.com/id/1889510378/photo/ai-enhanced-social-networking.jpg?b=1&s=2048x2048&w=0&k=20&c=9qP8sQkkkRHC2roYuoQ4gVejwcqrLOyWVADVOd-iUZY=" alt="personalized event" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Incorporating Technology</h2>

<p>Technology can elevate your event, making it more interactive and engaging. Consider using apps for event registration and updates or virtual reality for immersive experiences. Live streaming and social media integration can also extend your event's reach beyond physical boundaries.</p>

<h3>Virtual and Hybrid Events</h3>

<p>With advancements in technology, virtual and hybrid events have become increasingly popular. They allow you to engage a wider audience and provide flexibility for those unable to attend in person. Ensure your digital platforms are user-friendly and accessible to all participants.</p>

<figure id="figure-zvpek8hf24mk3bgrzd"><img id="zvpek8hf24mk3bgrzd" src="https://media.gettyimages.com/id/2217497325/photo/working-and-talking-on-the-computer-with-video-calling.jpg?b=1&s=2048x2048&w=0&k=20&c=BMhGbIn5Z5aqEB717lQmDmYiGJN8WUN4s16iljcgs1w=" alt="virtual event technology" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h2>Creative Theme Development</h2>

<p>A well-thought-out theme can unify your event and create a cohesive experience. Think beyond traditional themes and explore unique concepts that align with your brand or message. This could be anything from a futuristic winter wonderland to a vintage summer soirée.</p>

<p>When selecting a theme, consider how it can be incorporated into all aspects of the event, including decor, entertainment, and marketing materials.</p>

<figure id="figure-hna0g03f4smk3bgrzd"><img id="hna0g03f4smk3bgrzd" src="https://media.gettyimages.com/id/2211133354/photo/investigation-and-fingerprint-police-form-background-on-the-theme-of-crime-police-fbi.jpg?b=1&s=2048x2048&w=0&k=20&c=XCYKMOmJitylUPhvsWFPPPvw-D5DeXDyWQuPHpYD7rI=" alt="event theme ideas" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

<h3>Collaborations and Partnerships</h3>

<p>Collaborating with local businesses or influencers can add a new dimension to your event. These partnerships can provide additional resources, increase visibility, and attract a broader audience. Consider co-hosting with a complementary brand or featuring guest speakers from your industry.</p>

<p>By leveraging these relationships, you can enhance the event's appeal and create a buzz that draws attendees.</p>

<h2>Sustainability and Social Responsibility</h2>

<p>Modern audiences are increasingly conscious of sustainability and social responsibility. Incorporate eco-friendly practices into your event planning, such as using biodegradable materials, reducing waste, and supporting local vendors. Highlight these efforts in your marketing to attract like-minded attendees.</p>

<p>Additionally, consider integrating a charitable component, such as a donation drive or a portion of ticket sales going to a worthy cause. This not only benefits the community but also adds a sense of purpose to your event.</p>

<figure id="figure-12asgjg63dmk3bgrzd"><img id="12asgjg63dmk3bgrzd" src="https://media.gettyimages.com/id/2214612497/photo/preparation-for-international-exhibition-in-shanghai-with-provision-of-drinking-water.jpg?b=1&s=2048x2048&w=0&k=20&c=W245UeRU9_7-LxLBT6qf6ezf9pMv7nRMnuGMveI7aiw=" alt="sustainable event planning" class="object-cover bg-gray-100" style="aspect-ratio: 16/9"></figure>

23Five Events LLC

Blog

How to Coordinate a Stress-Free Event: Expert Tips from 2...

Case Study: Transforming Corporate Retreats into Memorabl...

Top Eco-Friendly Venues in the USA for Your Next Event

Success Stories: How 23Five Events Transformed Corporate ...

Comparing Event Planning Services: How to Select the Righ...

Innovative Ideas for Seasonal Event Planning: Making the ...